Wednesday, May 11, 2022

Cigar prices intentionally inflated by Habanos SA

 https://www.cigarjournal.com/prices-for-cohiba-will-triple/


The past decades have seen Habanos attempt to grow the proportion of their luxury pricing through branding and brand differentiation (Edicion Limitada, Regional Editions, Behike etc) and now apart from adjusting the base price of all cigars significantly upwards over the past 5 years, they are shifting whole brands into the luxury tier... scary.